From Bland to Brand: Architectural Design Strategies for a Signature Vacation Rental Look…
Many clients whom have jumped from owning ordinary vacation rentals to luxury vacation rentals keep repeating the same tune: Why oh why did I not think of doing this sooner? And I tell them the same thing that I will share with you; when you know, you know. Yes, as short-term vacation rental owners, you may already have successful bookings, however, what you truly desire, is longevity + originality. That usually requires thoughtful + resourceful strategy. I will share one of many strategies our studio utilizes to assist short-term vacation rental owners from being ordinary to extraordinary. Discover how to create a cohesive design identity that strengthens your rental brand and attracts premium guests. Isn’t this dining room just spectacular? Yassssss!
Always leading with empathy…. I’m truly passionate about sharing and educating my savvy STR owners, especially when they want to reach the next level in their business. Help is on the way! The smallest tidbits could be the difference between ordinary and extraordinary; TRUST!
Let’s dive in…this is one of those details that many clients misinterpret when discussed in the preprogramming design stage. Attracting premium guests takes a curated eye and a myriad of detailed decisions that captivate + entice even the most comprehensively-thorough tasteful individual. Those guests expect luxe in many forms from spatial living, amenities, proximity to deluxe activities to varied textures, multiple finishes, layers of lighting, and statement pieces. The latter is our focused strategy this session….and it is sure to help solidify your signature look for your luxury vacation rental. Yesss, indeed.
Ensuring spaces have layering textures, finishes, lighting, and statement pieces showcases just how special your luxury short-term vacation rental could be for premium guests who love to impress + entertain. Here are a few examples of various areas of villas where first impressions are imperative to entertaining with VIP guests! The architectural design features enhance the spaces utilizing design principles to reinforce the aesthetic beautifully. The intricate details of fabrics + materials used, furnishings, and the added accessories complement the spaces while accentuating the brand intentionally.
So true…as NikiDesigns says and I wholeheartedly agree: You must remember that YOUR brand is YOUR fingerprint. So allow your story to be uniquely you and to represent you well. As storytellers through architectural design, we strive in creating your unique fingerprint…the one that truly represents you as a brand identity. Details are our words, textiles are our pages, walls and ceilings are our books….
Here are a few curated mood boards detailed with robust + moody textiles and finishes to soft + romantic textiles and finishes that assist in storytelling the full potential of your luxury vacation villa or luxury vacation condo or luxury vacation chalet. The boards showcase all the delicate design decisions needed to plan and execute the experience desired for your premium guests. Every detail is thoughtful and profound and of course, intentional. Let’s review other examples. Remember, we are telling your brand’s story authentically.
So many stunning examples of plush textures, intricate textiles, and glamorous finishes to curate those spaces from bland to brand.
“When you know, you know….”
Lastly, statement pieces like lighting can be the single statement a room needs to create that moment of joy, happiness, peace, or gratitude that a premium guest feels in your newly curated space of your luxury short-term vacation rental. I mean, let’s be honest, lighting is everything….and great lighting is the ultimate. So being strategic with statement lighting could be the spark you need to attract the sparkling guests you desire. Let’s dive into a few awesome examples that could be utilized in your villa or chalet.
I couldn’t agree more…
One instrumental strategy is curating a textural, plush, and comfy experience that tells the story your vacation rental needs to tell. Your intended story for your intended guests. Those details are imperative + numerous, as you’ve seen through our journey, however, once implemented by thoughtful and experienced design professionals, you are sure to have a winning combination! Your space is your brand. Let’s make it unforgettable!
Until next time,
Live. Love. Design!
xo Renae
